Off Page SEO

What is Off Page SEO?

Off page SEO refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs). Many people associate off page SEO with link building but it is not only that.

In general, off Page SEO has to do with promotion methods beyond website design for the purpose of ranking a website higher in the search results.

off-page-seo-techniques (1)
Google is changing and so are we
 

Introducing new algorithms that spice up the ranking game.

The two ways search engines decide who will be at the forefront of a search engine ranking placement are on page SEO and off page SEO. While on page SEO like content and HTML is visible on your website, there are equally important off site SEO factors doing notable work behind the scenes. In other words, to see real SEO impact links are a reality and a necessity.

Benefits of Off Page SEO

Increase in rankings

The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank

Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.

Greater exposure

Higher rankings also mean greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions.

Establish Trustworthiness

Google has recently introduced the concept of Expertise, Authority and Trustworthiness (E-A-T), which plays an important role in rankings and is directly related to Off Page SEO.

Link building doesn't have to be sketchy.

How Does Off Site SEO Work?

Search engines use these links to discover new web pages, and determine their ranking against their competitors. Search engine “spiders” crawl throughout links, reviewing the content and adding it to their indexes. Building an infrastructure of links that are seen by search engines as reputable and relevant boosts the chances of your website ranking high on SERPs or search engine results pages.

What is off page SEO link building?

Link building is the practice of attaining links from other websites that direct search engine robots to your website.Links are the portals that take Google from one site to another.

They are the ticket to ride to your website. And while you know there is incredibly useful content on your website, others (including Google’s robots) don’t. Off page SEO backlinks create a way for Google to understand and properly rank your website based on its authority.

Why is SEO Link Building Important?

Let’s get to the point. Link building is important for your business because it’s a huge factor in qualifying your website as significant and displaying it on Google as such. It’s one of the main tools in off page SEO.

Google’s founder, Larry Page, introduced the concept of PageRank as a tool to measure the quality of a page based on the number of links directing to it, among other factors like keyword use and citations. While this isn’t the only way of ranking sites, effective link building helps to create a reputable online presence for your business. Link building is a stamp of confidence and trust for your company’s persona.
As important as it is to understand link building as an off page SEO factor, it’s important to also understand the misuses of link building and the ways that Google has updated their algorithm to rid search results of undeserved sites.

Google responded and continues to respond to this improper link building with updates that filter out undeserving websites. Improper link building can diminish your progress and associate your company with negative practices.

Interested In Working With Our Team?

If you like what we offer at TheBestSEOcompanyEver and want to hire our website developers and SEO experts to improve your website, you can get in touch with us on our official website or contact us to get a quote.

Close Menu